Godrej Sara Lee ropes in Soha Ali Khan; launches new products

Dishwashing Liquid Manufacturer of air-care products Godrej Sara Lee today roped in Bollywood Actor Soha Ali Khan Free Report!5 Secrets to Successful  as its brand ambassador and launched a new range of fragrances. The new fragrance Lavendar Spa would be available in the formats of car perfume, home perfume and aerosol, Godrej Sara Lee said in a release. "The air-care category has traditionally been a low involvement category, specifically with regard to home appliances. However, with both disposable incomes and the propensity to spend on lifestyle products having increased, there is now an increasing demand for Dishwashing Liquid which enhance consumer experience," Godrej Sara Lee Limited Vice-President (Marketing) Tarun Arora said. The new range of fragrances would be launched in all six metros and tier one cities across the country, the release added.